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Search engine optimisation and promotion tips

Web Site Design and promotion Tips!

To achieve a good search engine ranking you should consider the following points when designing your web site.

Bear in mind that search engines when visiting a site, index a page and then may follow the links indexing further pages as they go.

Make it easy for search engines to follow these links

Include in the head of your HTML files a message to the search engine robots to follow the links and index the page. The code will look like this:-

<Head>
<meta name="robots" content="all">
<meta name="robots" content="index,follow">
</HEAD>
If you wish to add rollover images, scripts or flash navigation, you should consider adding text links at the bottom of each page as on this web site. These are the links search engines will follow.
Never Design a Site Using Frames!!
Although designing a web site using frames can simplify the process and also makes it easier to update in the future, it can result in poor search engine rankings.

As a Frameset doesn't contain text as such but simply links to files within the Frameset it cannot be optimised properly. As the Frameset is made up of links, a search engine will follow these links indexing as it goes. This will, more than likely, mean that you get visitors from search engines arriving at the site via a page which should reside within the Frameset. Your visitors will then have no means of navigation and an impression of a very unprofessional web site. THEY WILL LEAVE!!
Do not use Flash as the main part of your web site or navigation.

As search engines follow links within your web site to index pages each page can be optimised individually. Most search engines cannot read the text within a Flash file or follow the links. This will adversely affect any rankings on these engines and should be avoided. Try using subtle Flash animation but ensure the main content and navigation is plain HTML. Add text links to the foot of all pages.
Keep your image file sizes to a minimum
Search engines or directories may penalise a site if it has a long download time!

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