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Include Title, Keywords and Description
Tags on all pages
The <Title> tag is the main source of information
for most search engines, ensure it is short and descriptive
using keywords you would expect people to use when searching
for your site. Also use these keywords in the Keyword
and Description tag as well as in the body text!
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All pages or areas
of your web site should be optimised for different key
words and phrases
You should write each page so it stands alone
on its own merits. The Title, Keywords and Description
tags should be different on all pages
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Try to use H1 tags
with keywords in them.
Using a H1 Tag can give greater relevance on search
engines, although they may give an ugly appearance to
Browsers as the text size will be very large. This can
be overcome by using Cascading Style Sheets (CSS) to
control the look of text on the pages.
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Include the Robots
Meta Tags to all pages you want the search engines to
index
<meta name="robots" content="all">
<meta name="robots" content="index,follow">
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The body text of each page should be
descriptive and should include keywords and phrases
which have been used in the Title, Keyword and Description
Tags.
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Keywords and phrases
should not be repeated more that 3 or 4 times in the
body text
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Where there is
a key phrase or word in the body text, make it BOLD,
using <B></B> tags
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Add alt text to
all images using keywords like this <alt="Descriptive
Keyword">
