Web Site Design and promotion Tips!
Web Site Hosting
The standard of your web host can have
a direct bearing on your search engine ranking or indeed
whether your site is listed or not.
If your site is regularly unavailable,
when a search engine spider visits, it may not be able
to index the pages and therefore will not add or may
remove your site from its database.
If the speed of your site's host is slow
you may be penalised by some search engines resulting
in no listing or a reduced ranking.
Your site may also be penalised when it
comes to ranking if it is hosted on free space provided
by a free ISP. Free web space may indeed give an unprofessional
view of your business to browsers as well as if printed
on letterheads, business cards and other off-line promotional
items.
Some web site owners get around this by
purchasing a domain name and forwarding it to their
free web space. This way they can still advertise their
site off-line using their own domain name but utilising
the services of a free ISP.
You should also be aware that many free
ISP's force advertising into your web site, whether
it be by using pop-up windows or putting your site into
a Frameset. They can all reduce the effectiveness and
search engine friendliness of your web site.
If using free web space and domain name
forwarding it is important that any search engine promotion
campaign should be concentrated on the free Domain Name
provided by the free ISP. In other words you should
submit the URL www.yourname.yourisp.co.uk
rather than the forwarded domain of www.yourname.co.uk.
It is however advisable to use a good
paid for ISP. Please contact
us if you require details of our hosting services.
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