First steps in optimising your website

If you already have a website which is not performing as you expected please follow these tips which should help you improve the ranking of your site on search engines and generate extra traffic for your business. If you do not yet have a website, please visit www.websites-for-photographers.co.uk where you can build a fully optimised professional website quickly and easily. With competition for ranking now getting more and more difficult it is important that you use all avenues available including both on page and off page optimisation.

If you already have a website you should ask yourself a few questions:

  1. Do you have a tracking system giving number of visitors and how they arrive at your website?

    You should. A tracking system helps you monitor all traffic activity helping you optimise your site for relevant search phrases, in turn improving your search engine ranking
  2. Do you know which pages visitors are arriving through?

    A good tracking system will also track visitor entry pages. Many search engines, once they index your site will follow links throughout the site, indexing further pages as they go. This means that visitors will probably arrive at your site via pages other than your home page.

    So What does this Mean?

    1. If you only track your home page but not further pages you will probably be getting a false visitor count as it will not monitor visitors arriving via other pages

    2. All pages on your web site should be optimised for different key phrases, relevant to the service provided, increasing the number of search phrases where visitors could find your site

    3. Websites using frames or developed in Flash will lose potential traffic as search engines cannot properly index extra pages of the website and cannot access content pages.

The first step in the web site promotion battle is to get a good tracking system which tracks all pages. SiteMeter (www.sitemeter.com) offers a free tracking service which should give all basic information required:

  1. GO to www.sitemeter.com to register for SiteMeter

  2. Copy the code provided

  3. Paste it into all pages of your web site

  4. Upload all pages to your web host

You may need to ask your web site designer to do this for you. If you have access (Password and Log-In details) to your web site files, we can do this for you for a small fee depending on the number of pages on your site. Please complete the contact form HERE with your details and requirements!

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