The standard of your web host can have a direct bearing on your search engine ranking or indeed whether your site is listed or not. If your site is regularly unavailable, when a search engine spider visits, it may not be able to index the pages and therefore will not add or may remove your site from its database. Likewise, if the speed of your site is slow you may be penalised by some search engines resulting in no listing or a reduced ranking.
Your site may also be penalised when it comes to ranking if it is hosted on free space provided by a free ISP. Free web space may indeed give an unprofessional view of your business to browsers as well as if printed on letterheads, business cards and other off-line promotional items.
Some web site owners get around this by purchasing a domain name and forwarding it to their free web space. This way they can still advertise their site off-line using their own domain name but utilising the services of a free ISP. Purchasing a domain name and forwarding to your actual hosted website can have a detrimental effect on your searcn engine rankings and can be false economy. There are some good quality, affordable hosting options available so using free services doesn't make sound business sense. If you use the forwarded domain to submit to search engines, no content is available on that domain so no rankings will be acheived.
It is very advisable to use a professional web host for a business website. Please contact us if you require details of our hosting services.
If you would like assistance with any of the issues mentioned on these pages, pleae do not hesitate to Contact Us.